Average Reviews:
(More customer reviews)The book covers so many different areas of the relationship between the media and sports and does so with so many examples, studies, etc. It's easy to read, though a couple of chapters seem to drag a little bit. From gender issues to the differences between athletes from different sports, this academic-style book is worth the read.
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MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies.Among the subjects covered are:* sports ethics* sport and race* sport and gender* sport and violence on television* the globalization of sports* marketing sports on the Internet.
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