X Play Nation of Action Sports: Game Changers Review

Average Reviews:

(More customer reviews)X Play Nation presents a side to action sports most would never know existed. The authors first hand account of the inner workings of this fast paced industry sheds light on the business of action sports in an interesting, and easy to read format. I literally read this book in a weekend, and came away with a new perception of the driving force behind the sales machine that surrounds sports, and its star athletes.

Click Here to see more reviews about: X Play Nation of Action Sports: Game Changers

"The best marketing book EVER!"X Play Nation of Action Sports is an "explanation" of how game changing innovators in youth marketing built leading brands with creative lifestyle marketing and new media. X Play Nation is a strategic marketing and branding book that explains the evolution of action sports and describes how today's most popular companies built their brands through influential brand ambassadors, including Ken Block, Brian Deegan, Danny Way, Jeremy McGrath, Jen O'Brien, Cara-Beth Burnside, Ricky Johnson, Dave Mirra, Robby Gordon, Bob Haro, Mike Metzger, Tara Dakides and Carey Hart.X Play Nation contains first-hand testimony from the founders and CEO's of Volcom, Hurley, Quiksilver, Monster Energy, DC Shoes, Osiris, Tilly's, PacSun, FUEL TV, Zumiez, Metal Mulisha, X Games, Dragon, TransWorld, Plan B, Tru2eve, Lucas Oil, Vans, Warped Tour, Camp Woodward, Wahoo's Fish Taco, Blue C and more."The action sports business is 50 years old, drives youth culture global, boasts billions in sales and is filled with Peter Pan's Lost Boys...Striler has captured an intimate perspective on the inner workings of this fascinating industry." - CJ Olivares, Founder, FUEL TV"Everything you always wanted to know on how the action sports industry does business." - Wing Lam, Co-Founder, Wahoo's Fish Taco"An informative read for anyone interested in the business of action sports. It sparks ideas." - Richard Woolcott, CEO, Volcom"Thirty-two years of my life! A little slice of American youth!" - Tom Campion, Founder ZUMIEZ"You can't get a Major in Action Sports Business from an Ivy League School. X PLAY NATION is about as close as it gets to this kind of insight and inside perspective." - Don Durban, Founder, Planet X Television"A rare inside look into action sports marketing and its success stories. Alex gets it straight for you. And, how they did it right from the industry's heaviest hitters." - Jen O'Brien, X-Games Silver Medalist & 2002 Women's World Skate Cup Champion"Bob Costas should have read this before he interviewed Shaun White after Shaun won his first Olympic gold." - Chad Mihalick, Founder, Malakye.com"A unique and rarely documented look at what goes inside the highly impenetrable world of action sports. A must read for anyone that would like to get an idea of what makes action sports work, without spending a minimum of 10 years living it." - Tony Mag, Founder, Osiris Shoes and H-Street Skateboards"Alex's frontline experience and ability to articulate how action sports isn't about choices in sports, but choices in mindset, combined with his insights on how the action sports industry and lifestyle companies disrupt traditional sports and continue to democratize branding, marketing and social thinking is a valuable resource for anyone engaged in Youth sourcing opportunities." - John Waraniak, Vice President, SEMA and former COO of No Fear "X PlayNation is like reading an action sports history book, marketing manual, biography collection, data resource, and story book all in one."- Ron Stebenne, Freestyle Promotions

Click here for more information about X Play Nation of Action Sports: Game Changers