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(More customer reviews)The title is going to make you think...if I want to learn about marketing to millenials or market sports products I will read this book. BUT, you'd be short-sighted. This book is 100% the best marketing book ever. Marketing is changing and marketers need to learn new skills, this is step one in that process. The book has great stats, quotes, anecdotes and personalities. The story about Monster Energy Drinks and how they rose from a market cap of $300 or so million to over $3 billion is great. (btw they are now closer to $5 billion) Well written and easy to read, it took me 2 days to finish it, I couldn't put it down. Read it and re-learn what works in marketing.
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X Play Nation of Action Sports is an "explanation" of how game changing innovators in youth marketing built leading action sports brands with creative lifestyle marketing and new media.X Play Nation is a business marketing and branding book that explains the evolution of action sports and describes how today's most popular companies built their brands in the action sports industry through influential brand ambassadors, including Ken Block, Brian Deegan, Danny Way, Jeremy McGrath, Jen O'Brien, Cara-Beth Burnside, Ricky Johnson, Dave Mirra, Robby Gordon, Bob Haro, Mike Metzger, Tara Dakides and Carey Hart.X Play Nation contains first-hand testimony from the founders and CEO's of Volcom, Hurley, Quiksilver, Monster Energy, DC Shoes, Osiris, Tilly's, PacSun, FUEL TV, Zumiez, Metal Mulisha, X Games, Dragon, TransWorld, Plan B, Tru2eve, Lucas Oil, Vans, Warped Tour, Camp Woodward, Wahoo's Fish Taco and more."The action sports business is 50 years old, drives youth culture global, boasts billions in sales and is filled with Peter Pan's Lost Boys...Striler has captured an intimate perspective on the inner workings of this fascinating industry." - CJ Olivares, EVP, FUEL TV"Everything you always wanted to know on how the action sports industry does business." - Wing Lam, Co-Founder, Wahoo's Fish Taco"An informative read for anyone interested in the business of action sports. It sparks ideas." - Richard Woolcott, CEO, Volcom"Thirty-two years of my life! A little slice of American youth!" - Tom Campion, Founder ZUMIEZ"You can't get a Major in Action Sports Business from an Ivy League School. X PLAY NATION is about as close as it gets to this kind of insight and inside perspective." - Don Durban, Founder, Planet X Television"A rare inside look into action sports marketingand its success stories. Alex gets it straight for you. And, how they did it right from the industry's heaviest hitters." - Jen O'Brien, X-Games Silver Medalist & 2002 Women's World Skate Cup Champion"Bob Costas should have read this before he interviewed Shaun White after Shaun won his first Olympic gold." - Chad Mihalick, Founder, Malakye"A unique and rarely documented look at what goes inside the highly impenetrable world of action sports. A must read for anyone that would like to get an idea of what makes action sports work, without spending a minimum of 10 years living it." - Tony Mag, Founder, Osiris Shoes and H-Street Skateboards"X PLAY NATION is not only good for those in the trenches of the street or behind a desk in the industry, it helps you understand the esoteric world of action sports. This book is the Art of War for people working in the fast track world of board and motor sports."- Nate Sherwood, Professional Skateboarder"A clear insider's view, very insightful. An informative read for anyone inside or outside of the action sports industry." - Will Howard, CEO, Dragon
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