Showing posts with label action sports. Show all posts
Showing posts with label action sports. Show all posts

Going the Distance: The George Thomas Story Review

Going the Distance: The George Thomas Story
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I recently finished reading "The George Thomas Story: Going the Distance" by G. Thomas and J. Welsch. I feel, unequivocally, that this book merits a 5-star rating! The story entails the many moments of personal agony and anguish of a determined and courageous bicyclist by the name of George Thomas. The drama of this story, so eloquently and vividly expressed by the authors (Welsch and Thomas), took place during a 9 to 11 day, 2911 mile long bicycle race named the Race Across America (RAAM). This bicyle race, which started in Irvine CA and terminated in Savannah GA, is recognized by exercise physiologists as the most grueling athletic event in the world, far more strenuous then, e.g., the Hawaii Ironman Triathlon and requiring considerably more exertion then, e.g., the Tour de France. To add substantially to this incredible story is the recognition that George Thomas suffers from a relatively common but seriously debilitating disease known as epilepsy! The Forward of this book is written by renown Harvard Medical School neurologist and epilepsy expert Steven Schachter, M.D. who states...."At least once in a lifetime, you may be fortunate enough to meet someone truly inspirational, someone whose influence becomes a change in your life. I know this to be true, because I have met and been inspired by George Thomas." I would be remiss to share with you, in advance of your reading this book, the ultimate success/failures of George Thomas in this incredibly arduous solist bicycle race. I will say, however, that this is a book that I could not "set down", a book whose drama will remain in my memory forever. In essence, I enthusiastically and whole-heartedly recommend this superb and riveting book to you.
A Bicyclist in Michigan

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Going the Distance is the compelling saga of George Thomas' quest to prove himself physically and emotionally after a car accident left him with life-threatening epileptic seizures. The story is told vividly through Thomas' eyes as he pedals 2,911 miles in the bicycle Race Across America. As he battles stifling temperatures, grueling climbs, relentless headwinds, heavy rains, tedium and hallucinations from sleep deprivation, Thomas is repeatedly reminded of the even greater obstacles he once had to overcome simply to ride a bicycle again. Ultimately, Thomas discovers his journey is more than an individual accomplishment; it's a platform to inspire others. Going the Distance examines his extraordinary evolution from an ordinary man with an ordinary name to an accomplished ultra-athlete. George Thomas' story is both intriguing and inspiring -- a shining example of courage in the face of enormous odds.

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X Play Nation of Action Sports Review

X Play Nation of Action Sports
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The title is going to make you think...if I want to learn about marketing to millenials or market sports products I will read this book. BUT, you'd be short-sighted. This book is 100% the best marketing book ever. Marketing is changing and marketers need to learn new skills, this is step one in that process. The book has great stats, quotes, anecdotes and personalities. The story about Monster Energy Drinks and how they rose from a market cap of $300 or so million to over $3 billion is great. (btw they are now closer to $5 billion) Well written and easy to read, it took me 2 days to finish it, I couldn't put it down. Read it and re-learn what works in marketing.

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X Play Nation of Action Sports is an "explanation" of how game changing innovators in youth marketing built leading action sports brands with creative lifestyle marketing and new media.X Play Nation is a business marketing and branding book that explains the evolution of action sports and describes how today's most popular companies built their brands in the action sports industry through influential brand ambassadors, including Ken Block, Brian Deegan, Danny Way, Jeremy McGrath, Jen O'Brien, Cara-Beth Burnside, Ricky Johnson, Dave Mirra, Robby Gordon, Bob Haro, Mike Metzger, Tara Dakides and Carey Hart.X Play Nation contains first-hand testimony from the founders and CEO's of Volcom, Hurley, Quiksilver, Monster Energy, DC Shoes, Osiris, Tilly's, PacSun, FUEL TV, Zumiez, Metal Mulisha, X Games, Dragon, TransWorld, Plan B, Tru2eve, Lucas Oil, Vans, Warped Tour, Camp Woodward, Wahoo's Fish Taco and more."The action sports business is 50 years old, drives youth culture global, boasts billions in sales and is filled with Peter Pan's Lost Boys...Striler has captured an intimate perspective on the inner workings of this fascinating industry." - CJ Olivares, EVP, FUEL TV"Everything you always wanted to know on how the action sports industry does business." - Wing Lam, Co-Founder, Wahoo's Fish Taco"An informative read for anyone interested in the business of action sports. It sparks ideas." - Richard Woolcott, CEO, Volcom"Thirty-two years of my life! A little slice of American youth!" - Tom Campion, Founder ZUMIEZ"You can't get a Major in Action Sports Business from an Ivy League School. X PLAY NATION is about as close as it gets to this kind of insight and inside perspective." - Don Durban, Founder, Planet X Television"A rare inside look into action sports marketingand its success stories. Alex gets it straight for you. And, how they did it right from the industry's heaviest hitters." - Jen O'Brien, X-Games Silver Medalist & 2002 Women's World Skate Cup Champion"Bob Costas should have read this before he interviewed Shaun White after Shaun won his first Olympic gold." - Chad Mihalick, Founder, Malakye"A unique and rarely documented look at what goes inside the highly impenetrable world of action sports. A must read for anyone that would like to get an idea of what makes action sports work, without spending a minimum of 10 years living it." - Tony Mag, Founder, Osiris Shoes and H-Street Skateboards"X PLAY NATION is not only good for those in the trenches of the street or behind a desk in the industry, it helps you understand the esoteric world of action sports. This book is the Art of War for people working in the fast track world of board and motor sports."- Nate Sherwood, Professional Skateboarder"A clear insider's view, very insightful. An informative read for anyone inside or outside of the action sports industry." - Will Howard, CEO, Dragon

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Cyclopedia: It's All About the Bike Review

Cyclopedia: It's All About the Bike
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I really enjoy this book. Its one of those books that you can pic up read a little and come back to it later, it doesnt have to be read in one sitting. I seen some people saying that it was hard to read because of the color of the font. I would have to say i dont agree with this. Anyway I say this book is a MUST for any cyclist at any level.

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If it's on the bike, it's in the book.The world of cycling is one of death-defying feats and obscure mechanicaloddities, heroics and geekiness in equal measure. In Cyclopedia, renowned two-wheel aficionado and acclaimed sportswriter William Fotheringham delves deep into this world to unearth amazing facts and enthralling anecdotes.This essential book is an A to Z compendium of everything you could ever want to know about the bicycle, from the history of the Tour de France to Chris Hoy's dominance of the Beijing velodrome, from the origins of the quick-release system to the diet that powered Graeme Obree to the world hour record, from Lance Armstrong's fabled career to the slang words used for performance-enhancing substances, from the literature of cycling to the perils of vicious dogs.
Cyclopedia has all the equipment, the races, the chases, the faces, the places, the drugs, the sex, and the scandals to convert any amateur cyclist into a full-fledged bike expert.

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