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(More customer reviews)This is a text for a graduate course I am taking. I was pleasantly surprised to find it reads well and is not 3 inches thick like so many other texts. However it is still full of relevant and up to date information.
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Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
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