Average Reviews:
(More customer reviews)Money Games is a great book for anyone who wants to learn about where sports are and where they are headed. Money Games is able to get interviews with extremely knowledgeable people including David Stern, the commissioner of the NBA. Despite being filled with quality information from reliable sources Money Games is an extremely easy read and is never too dense for the common consumer. Money Games covers all sports vehicles from the behemoth NFL to the relatively smaller market WWE and everything in between. I highly recommend this book for someone who is interested in pursuing a career in sports administration or anyone who wants to really understand the franchises they follow so closely.
Click Here to see more reviews about: Money Games: Profiting from the Convergence of Sports and Entertainment
The businesses behind Dubai Sports City, the branding of David Beckham, and the presence and popularity of fantasy sports leagues on the internet are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same.But, you needn't travel far or be a hard core sports fan to appreciate this fact.Whether you play Madden NFL on the Wii, use Nike+ along with your iPod to monitor your workouts, or channel surf and take note of the number of athlete-driven commercials, evidence of this transformation is ubiquitous in today's sports viewing and consuming experience.In recent years, the rapid convergence of sports and entertainment has been key to the sports business industry's continued growth and financial success. Money Games not only analyzes how industry stakeholders have monetized this convergence, but also provides readers with answers to this core question: how can the sports business continue to profit from the blurring of sports and entertainment?Author David M. Carter considers a wide array of implications for television content, video gaming, athlete branding, the Internet, mobile technology, gambling, sports-anchored real estate development, venue technology, and corporate marketing-in short, those areas where business opportunities exist now that sports and entertainment have become one.Money Games is a must-read for professionals and future leaders of the sports and entertainment industries, and sports fans will also find an intriguing story about the evolution of the games that they cherish and follow.
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