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(More customer reviews)As one who grew up on a marina in central Ky., the outboard "wars" of the 1960-70's were a major part of my life. We were Mercury fanatics in Evinrude country. Rodengen's work on the life of Carl Kiekhaefer is mandatory reading for anyone who worshipped at the Mercury altar. It confirms the genius of Kiekhaefer, and the superiority of his product, while at the same time making clear the weaknesses that ultimately led to the loss of his company to Brunswick, and with it the unique "personality" that made Kiekhaefer Mercury the beloved company of its time.
The most amazing thing to me was the number of engineering accomplishments and the ultimate dominance of the marine industry by the men in black. For any Mercury devotee, this book will literally cause tears in your eyes. I'm glad it was written.
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Iron Fist:The Lives of Carl Kiekhaefer, reveals the breathtaking life of the indomitable founder of Mercury Marine.Kiekhaefer was a modern-day giant killer, who delighted in spoiling the well-laid plans of competition.To achieve his obsession of making Mercury the largest manufacturer of marine propulsion in the world, he would sacrifice almost anything.Readers of Rodengen's superb book will encounter industrial drama of exhilarating proportions, from first time revelations of a secret multi-billion dollar conspiracy of friendship, to Kiekhaefer's ruthless battle for majority ownership, and the wholesale abandonment of his family and traditions.
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