Average Reviews:
(More customer reviews)When I embarked on reading Chinnovation, I was expecting to learn lessons on how to compete with the Chinese entrepreneurs. I realized that this book is not just for me, rather it is also for the millions of aspiring Chinese entrepreneurs who need a framework or process to help them navigate through the muddy waters of starting businesses. It is comforting to know that there is little "magic" in ensuring entrepreneurial success even in China. Yinglan has the perfect narrative to convey the message that entrepreneurship requires one to be thoughtful and observant, when spotting opportunities, and disciplined in the business execution. It also demonstrates the fact that there are many innovative startups, not just "copycat businesses". The innovation comes when adapting to a rapidly changing and uncertain environment. Chinnovation is a highly readable and enjoyable book and once started, is difficult to put down, despite its 500 plus pages! Narrative after narrative, the case stories take me to the world and circumstances of each entrepreneur. How they confront their challenges, turning "problems into opportunities" will guide and teach the future entrepreneurs in China. As an investor and the non-Chinese reader, the key lesson is to be a more effective business partner to the Chinese entrepreneur in their own markets.
I met the author, Tan Yinglan, recently at a conference in Shanghai. His presentation was top notch and was the key motivating factor in me getting this book to help navigate shark filled waters
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