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(More customer reviews)I was in Ken Kaser's marketing class for two years and i can honestly say with utmost certainty that Mr. Kaser's sports marketing book is the greatest, most compelling story of human drama and intrigue that i have ever read. It is a poignant and touching journey into the human psyche and inded the very nature of man. Through his stunning portrayal of the book's main character (a Jewish man named Trey), Kaser delves into the relms of intelectual enlightenment and human sexuality. While many subjects are explored through the main character's search for the meaning of life, he ultimately confronts the eternal questions of existence such as "Why am i here?", and "Why is Tenney such a bastard?". This book is a life changing epic full of all the things that make great literature great. Ken Kaser has given the world a gift it will appreciate forever and he will go down in history as the greatest writer in the English language. I give it 5 stars.
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SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
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