Sports Junkies Rejoice: The Birth of ESPN Review

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(More customer reviews)"Sports Junkies Rejoice! The Birth of ESPN" is the definitive insider's account of the origin of the Worldwide Leader in Sports. As someone who was 17 years old when ESPN first went on the air on September 7, 1979, my sports life (and in many ways, my professional career) has been personally impacted by Bill Rasmussen's creation. His book reveals what the situation was with television in the late 1970s, his career up to that point in sports, the entrepreneurial leap of faith he made when his career with the New England Whalers was suddenly over, and how he, his son Scott, and a small band of believers got ESPN on the air for the very first time. If you are a sports fan, and you are old enough to remember a time before ESPN, this story will amaze you. Rasmussen's audacity, enthusiasm, and persistence carried the day, and it's not only an inspiration to sports fans but to small business owners and entrepreneurs of any stripe. If you are a sports fan but have no recollection of any time before ESPN, then prepare to be shocked at a world with no cable TV, no CNN, no MTV, only a few select sports broadcast on three major broadcast networks before Rasmussen and his small band of pioneers forged a new way of looking at sports on TV. The new paperback edition, published in the summer of 2010, contains some updates to Rasmussen's story and new comparisons of ESPN then and now. I've read it several times now, given it as a gift to others, and highly recommend it to anyone who loves sports, loves ESPN, and wants to know what really happened."


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If you pride yourself on knowing everything there is to know about ESPN, you'll need to own this book to cover all the bases. Do you know about the $9,000 credit card advance, the first advertiser on ESPN, or the cost of ESPN's first satellite transponder? Or why ESPN is based in Bristol, Connecticut? All that and more about the early days is covered by Bill Rasmussen in "Sports Junkies Rejoice! The Birth of ESPN."

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