The Complete Idiot's Guide to Search Engine Optimization Review

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(More customer reviews)At the behest of one of my colleagues, I begrudgingly borrowed this book in preparation to optimize my website. I have an aversion to books in the IDIOTS and DUMMIES series and generally opt for more dignified book titles. However, as I got into this book, I was delighted to discover the breathtakingly simple and well organized presentation style of Michael Miller. I easily grasped the key concepts in the book without my eyes growing crossed. This book was BEAUTIFULLY WRITTEN. I enthusiastically recommend it to anyone who needs to learn about SEO, PPC, and other web management metrics. I will be on the look out for more books from this author.

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Rev up the search engines. The Complete Idiot's Guide(r) to Search Engine Optimization is a comprehensive, easy-to-use overview of how search engines work, and addresses techniques for basic website optimization, including analysis and ongoing maintenance of a site's optimization, and how search engine marketing fits within a company's overall online marketing plan. *More than 90% of all online users employ search engines to find what they are looking for on the Internet *A study from IMT Strategies demonstrates that a company's presence on relevant search engines is the most important medium for maintaining high brand awareness-more important than print media, radio, or TV commercials

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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Communication Series) Review

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(More customer reviews)Really good quality...seller seems legit...wish it had gotten here a little quicker, but I also purchased the cheapest aka slowest option...and I think they may have actually put it out that day....post office sucks..but yeah, I'd buy from this retailer again

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The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this fourth edition reflects the critical changes in how media today are planned, bought, and sold. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including those emerging, such as branded entertainment and viral marketing. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client. The Media Handbook includes:examples to provide a better sense of how media planning and buying work in the real worldresearch studies to give readers additional references for more in-depth informationmedia terms defined when they are introduced, making readers more comfortable in subsequent discussionsa selection of key resources offered as an appendix for individuals or companies wishing to find out more about a particular service or system. This popular text is perfect for advanced students in advertising, media planning/buying, communication, public relations, and marketing, and it also will serve as an informative reference volume for practitioners.

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