Broadcast Announcing Worktext, Second Edition: Performing for Radio, Television, and Cable Review

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(More customer reviews)Reading this book and working through the cd won't exactly make you a broadcasting star, but it definitely guides you at the required talents and qualifications for conforming to industry standards.
The cd-rom consists of video and audio segments or snippets as they are quite short on the average; it includes voice commentaries, installation videos, teleprompters, and practice media for you to develop your skills.
The book is and entertaining read with chapters on the history of broadcasting, the various types of broadcasting( radio dj, television, cable etc), the great broacasters, interviews, the biology of the human voice mechanism, techniques and the like.
Overall this book is definitely helpful in guiding towards the broadcasting industry and could be useful for students of mass communication and media studies.

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Broadcast Announcing Worktext, Second Edition provides the aspiring broadcast performer with the skills, techniques, and procedures necessary to enter this highly competitive field. In addition to the principles of good performance, this text addresses the importance of "audience" and how messages change to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered.Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects that encourage active reader participation. The self-study provides an immediate check on the comprehension of what was presented, and the projects allow for a practical application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional textbook learning and practical experience. A companion CD-ROM illustrates techniques and concepts in each chapter with audio and visual examples. *Additional practical material in this edition*First time instructor's manual available*Expanded coverage on announcing techniques*Companion CD-ROM with audio and video examples

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The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television Review

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(More customer reviews)The Billion Dollar BET is a biography that will surely have you reading until the very last page. The author provides a very clear picture of the man Robert Johnson. From the details of his humble beginnings to his educational background and finally into the business world, Brett Pulley provides the recipe of success that led Mr. Johnson to his ultimate goal of being media titan. This book is a must read for all young entrepenuers as it provides several key lessons that must be mastered if one is to dedicate themselves to an emerging business.
Finally the book is done is with great respect for Robert Johnson as the author dives into all topics, he choses to note how the personal challenges affected his business performance and business relationships.
I am certainly looking forward to Mr. Pulley's next book.

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The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World Review

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(More customer reviews)What a handy "big picture" book of the entertainment industry this is! You can get a handle on the music biz, to movie biz, to how radio and broadcast television make money. There are behind the scenes dealings by individuals and companies, as well comprehensive coverage of how a group of muscicians end up with a CD or road tour. The book's like a mini-college course on everything that entertains us. Did you know that software games is one of the fastest growing of all entertainment revenues? I didn't. The little side stories are a hoot. The main content is invaluable to understand this vast and rich industry - from how movies hit the market to how sports products get to fans and hobbyists. The book itself is entertaining!

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Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks-and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.

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Media Psychology Review

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(More customer reviews)Giles' volume is the first textbook dedicated to the topic of media psychology. Yes, I know there are other texts out there such as Harris' textbook on cognitive psychological approaches to the media or the Bryant and Zillmann edited collection on media effects. But Giles' book provies a much broader look at this topic. The study of media psychology has long been an area of focus in Europe, but U.S. scholars (especially psychologists) have generally ignored the media. Hopefully, this volume and the fairly new journal entitled Media Psychology will increase U.S. scholars interest in the media. The two things I think some readers may dislike are Giles' almost exclusive use of examples from British TV (however, his is British). This is fine if you are familiar with British TV, but many people in the audience this book is intended for are not familiar with Coronation Street and other programs. Second, Giles can go off on rather ideosyncratic bables from time to time on topics he disagrees with (fortunately, this is rare, and a few of them are actually pretty enjoyable). All in all, a must have book for anyone seriously interested in the media.

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Media Psychology examines the impact that 21st century media use has on human behavior, from teenage crushes on pop stars to soap fandom in adulthood. It brings together North American communication research with European media research in a variety of disciplines--psychology, sociology, communication and media studies--and in doing so, maps out the territory for media psychology. David Giles argues that psychologists have been guilty of ignoring the influence of the media over the last century, seeing it at best as a minor nuisance that will eventually go away. However, with the increasing prevalence of new electronic forms of mass communication, the media seem to have a greater influence than ever over our daily lives. In this book, Dr. Giles tackles the traditional topics of media psychology--sex, violence, advertising--along with sections on developmental aspects of media influence and the psychology of the audience. He also examines a number of specific media genres--news, sports, soaps, and the increasingly popular audience participation media, such as "reality" and "lifestyle" television. In addition, he asks what light psychology can shed on the popularity of these genres and the response of their audiences. Finally, there are chapters on the increasing influence of the Internet and on the representation of psychology and psychologists themselves in the media.

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Advertising Media Planning, Seventh Edition Review

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(More customer reviews)I've worked in the media departments of two major advertisers and a major advertising agency--and I use this book all the time when I need help on any training sessions I am conducting. It is very thorough with all information you need, but also concise enough not to get bogged down.
For my own use, I find the section on Media Planning Resources on the Internet and invaluable tool to find more information.
A must for any media planner's or buyer's bookshelf!

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The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video
Apply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaign
Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives.
Advertising Media Planning, seventh edition, retains all the critical information you need to know abouttraditional media—including TV, radio, and print--while exploring the latest media forms, illustrated with majoradvertiser case histories. You'll find comprehensive coverage of the latest media planning and digitaltechnologies, including:• Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR's impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television• Cross-media planning • Data fusion • International competitive spending analysis
This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization,this updated classic is the best and most complete companion available for navigating the new frontierof media planning.

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The Radio Station, Eighth Edition: Broadcast, Satellite and Internet Review

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(More customer reviews)This is the textbook for my broadcasting class and while it is a lot of information per chapter, it is still all good information and will really let you into the world behind the scenes at your local radio station. It really talking about the whole business of radio. I recommend to anyone seeking to find out all about the workings of modern day radio.

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The Radio Station is considered the standard work on radio media. It remains a concise and candid guide to the internal workings of radio stations and the radio industry in all of its various forms. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why.

The Radio Station details all departments within a radio station--be it a terrestrial, satellite, or Internet operation-from the inside-out, covering technology to operations, and sales to syndication. It also offers an overview of how government regulations affect radio stations today and how radio stations have adapted to new communications technologies. Drawing on the insights and observations of those who make their daily living by working in the industry, this edition continues its tradition of presenting the real-world perspective of where radio comes from, and where it is heading. The Eighth Edition of this classic text includes expanded sections on digital, satellite, and Internet radio; integration of new technologies; new and evolving formats; the uses and applications of podcasts and blogs; mobile multimedia devices; programming for the new radio formats; new contributions by key industry executives; digital studios; station clustering and consolidation; industry economics and statistics; and updated rules and regulations. The new companion website features the interviews and essays with industry professionals, an image bank, additional suggested reading, and a listing of helpful links to industry websites. This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader.

* Classic and candid guide to the internal workings of radio stations* Updated coverage of the podcasting boom, the clustering of radio stations and station management, the integration of new (digital) technology, and more * New analysis of satellite radio and its role in radio broadcasting today * Brand new companion website

* The Radio Station is now celebrating its 25th anniversary!

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