Showing posts with label small business. Show all posts
Showing posts with label small business. Show all posts

Guerrilla Marketing for a Bulletproof Career: How to Attract Ongoing Opportunities in Perpetually Gut Wrenching Times, for Entrepreneurs, Employees, and Everyone in Between (Guerilla Marketing Press) Review

Guerrilla Marketing for a Bulletproof Career: How to Attract Ongoing Opportunities in Perpetually Gut Wrenching Times, for Entrepreneurs, Employees, and Everyone in Between (Guerilla Marketing Press)
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This is a must have book for anyone who is serious about taking control of their career. This book offers a great return on investment by providing the reader with specific strategies to stand out in their market. I am recommending this book to my clients to help them understand and drill down into a step by step strategy to achieving their career goals. Anyone looking to advance or change course in their career must read this book!

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Bulletproof Your Career..."Guerrilla Marketing for a Bulletproof Career" is an honest, practical, and hard-hitting guide for career success in perpetually uncertain times. It provides a road map to advance your career and prosper without being blindsided by overnight industry collapses, potential layoffs, economic shocks, corporate scandals, international competition, or technological disruptions. You will gain an entirely new perspective on what it means to be combat ready in this economy, including how to achieve your career goals in creative ways while making more money and spending less time working. You will discover the secrets to getting into the opportunity flow so that the best opportunities come to you first, before others find out about them. "Guerrilla Marketing for a Bulletproof Career" is the only book that marries the timeless philosophy of Guerrilla Marketing--being resourceful, doing more with less, thinking like an entrepreneur, and developing street smarts--with the chaotic realities of today's career landscape. Get started today and never worry about gut-wrenching economic times again.

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Marketing Strategy Review

Marketing Strategy
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This text makes for very interesting, up to date reading. A great textbook for my Marketing Management Course. It is also excellent as the examples used are from some of the most recent times and so one is able to identify with the information. Two thumbs up!

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Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.

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