Showing posts with label business book. Show all posts
Showing posts with label business book. Show all posts

The Responsible Business: Reimagining Sustainability and Success Review

The Responsible Business: Reimagining Sustainability and Success
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This book goes beyond anything available today on structuring companies for success. This is not just a theoretical treatise, but addresses case studies and implementation methods.
In today's highly dynamic business environments, executives struggle to create value across an array of stakeholders; customers, employees, shareholders, and so forth. The model Sanford defines identifies not only the traditional actors, but those that are traditionally excluded from business planning, such as sustainability partners.
In an unlikely, but entirely predictable scenario, people become center stage as they work to their potential under a new structural paradigm. By engaging the business in both an inward and outward vision, complete relevance is created ensuring products and services are developed in a sustainable construct.
As businesses continue to try new theories and implement cumbersome disconnected "best practices," Sanford provides a very useful package for any size business. In fact, examples from Fortune 500 to startups give credence to her well thought out approach.
This book is for anyone from management theory aficionados, to executive leaders, to people who want to realize their own potential. Going beyond business, many of the precepts within this work can be applied to anyone who values human potential in any environment.


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"When most people think of corporate responsibility, they are focusing on a business's effect on and relationship to stakeholders. A Responsible Business sees stakeholders as full partners and meaningful instruments for the evolution of healthier communities and more successful businesses."—from the Introduction
The Responsible Business offers a new and strategic approach to doing business that holistically integrates responsibility into all aspects of an organization, allowing for returns at every level, business and social. This book goes beyond the often well intentioned but limited attempts at sustainability to present a framework that allows organizations to bring responsibility into everything they do and re-imagine success. From innovation, product development, and production processes to business management, strategic planning, and shareholder development, the author shows how being a Responsible Business is a practical skill that can be applied day-to-day at every level of the business.
No longer just the role of a department or the job of CSR professionals, successful responsibility and business efforts start at the business level, are then taken to the corporate level, and are finally applied throughout the organization. The Responsible Business outlines a framework for building a responsibility and consciousness infrastructure that applies a living systems view to the business and inspires all of its stakeholders, including shareholders.
Throughout the book, illustrated by examples from technology to manufacturing, large and small, public and private, Sanford demonstrates how to make responsibility integral to all aspects of a business as an engine for innovation, profitability, and purpose.
Praise for The Responsible Business
"This is a very significant book. It makes it clear that businesses have a single boss with five interrelated aspects. The stories are among the crispest, most evocative case histories I have seen. The book is for any corporate leader trying to do the impossible: create a business that recreates the world."—Art Kleiner, editor-in-chief, strategy + business, and author, The Age of Heretics
"Carol Sanford offers us a proven, practical, and systems-based approach that integrates five stakeholder groups into a business system working as an integral whole. Essential reading for leaders wanting a system framework for sustainability and business success!"—Otto Scharmer, MIT Sloan senior lecturer; author, Theory U: Leading from the Future as it Emerges; and coauthor, Presence
"The Responsible Business challenges many assumptions corporate leaders, investment advisors, and sustainability experts have long taken for granted. It provides a road map that can help innovative businesses think about how to be truly transformational."—Sam Ford, Fast Company expert blogger and director, Peppercom
"The powerful concepts in The Responsible Business have changed the process of sustainable development and how communities truly thrive. Indeed, these proven approaches will be the roadmap to truly achieve the deepest level of living communities."—Bill Reed, founding member of LEED System and coauthor, The Integrative Design Guide to Green Building
"Critical for re-imagining the future of business. Rarely a day goes by that I do not call on this way of thinking and looking at the world. It is useful for taking on the big business decisions that so many of us face every day."—Chad Holliday, chairman, Bank of America

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ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports Review

ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports
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It's hard for your average author to effectively chronicle a company's growth. You have to draw out lessons and patterns from decades of details. You have to put your own biases aside to tell the story as it was. At the same time, you need to make readers understand the importance of how the company handled the challenges inherent to its evolution.
It takes the right combination of mind and skills to pull this kind of thing off. And that's exactly what authors Anthony F. Smith and Keith Hollihan manage to do in "ESPN: The Company."
"ESPN: The Company" pulls you into life at ESPN through vivid character and company descriptions. You learn by vicariously participating.
That's what consultant Anthony F. Smith did during his 20+-year tenure with ESPN, though he experienced the company firsthand. He joined with McKinsey just as ESPN was gaining traction as a startup. He stayed all the way through to its current incarnation as a $30 billion sports media giant.
In those years, he grew intimate with the people, culture, and strategy of ESPN. He and cowriter Keith Hollihan chronicle the highlights of those years: The prominent personalities within the company, the victories and losses, and the lessons learned.
Each of the book's eight chapters covers a guiding principle to ESPN's success. Those guiding principles helped ESPN evolve from idea to empire, but could be applied to any company wanting to stay competitive and creative while ascending competitive ladder.
Individually, each principle can be applied to any company. Taken together, though, they are the unique formula that led to ESPN's success.
Principles include:
*Turn Fanatics into Fans: Make your business all about the customer, and hire fanatics to work for you.
*Think like an incumbent, but act like a challenger: Let your innate insecurities drive your achievement. Believing you are the best while being driven by doubts can be a good thing.
*Find the right leader at the right time: Every stage of an organization demands a different type of leadership. Surround yourself with other leaders who compensate for your weaknesses.
*Expand your brand: Let your mission drive your brand, not vice-versa. Protect the brand more aggressively than you expand it.
While chronicling ESPN's story, Smith also explains how it developed and kept its winning formula. For example, ESPN started up with a hungry, passionate, hardworking culture. Smith explains how they were able to keep it intact even after they grew large.
Smith also details how the company created the markets it now dominates. In another, especially strong chapter, he describes how each of the company's leaders contributed to the right growth at the right time. He also breaks down how ESPN harnessed its employees' and fans' passion to gain business wins.
These are lesson every business should learn.
"ESPN: The Company" rewards readers with company intimacy and wisdom. The authors incorporate tidbits from a variety of sources to add nuance to the story. These include quotes, anecdotes, cable TV industry history, anthropology, and organizational science.
This richness helps you feel like you're participating in ESPN's story. You come out of each chapter having learned through your reading experience. The authors recap lessons in a short summation at the end of each chapter. The book's tone, while deeply respectful of ESPN, doesn't make bones about the contentious aspects of the company's growth.
Conclusion: The book's a winner.
A book is a success when it makes you respect a company you formerly knew little about. It is a success when you feel like you've experienced, rather than read, the story within. Ditto if it makes you want to read more of the authors' work.
ESPN: The Company did all three for me. I highly recommend it.
(Review by Drea Knufken)

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A fascinating look at ESPN and its success as a brand

ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player.
ESPN and other great organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, you're going to get better organizational performance and engender higher levels of commitment and sweat. ESPN The Company
Explores the dedication to excellence that makes ESPN the "Worldwide Leader in Sports"
Reveals how the steps ESPN has taken to excel can be applied to whatever type of business you're in
Shares the lessons learned at ESPN about launching and growing a wildly successful enterprise

Engaging and informative, this entertaining guide reveals how any company can benefit by embracing the best practices of ESPN.

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